COMPANY PROFILE

 AMHA is a clothing line for a fashion forward, edgy; free spirited women all over the world. With a touch of classic elements and timeless flare, AMHA is a brand that is dedicated to meeting the fashion needs of women, offering a fun and relaxed experience through modern ready to wear designs translated through Ethiopian culture. AMHA is located in Los Angeles, California as well as its manufacturing facilities and warehouse.

AMHA was found in 2016 by Semhar Amha. She is an Ethiopian born designer whose profound interest in fashion led her to move to Los Angeles to study fashion and pursue her dreams in establishing her own line. Her inspirations are strong women that are stylish, bold, and have a good eye for fabrics and prints. She says “It’s not necessary to go to 50 different countries for inspiration; women around me with different ethnicity and race are what inspire me to create my designs. You can see my growth as a women, as a friend, as a daughter, and as a sister in my collections, it tells a story, its my story, its my heart and soul. I hope you love it as much as I do.” With the knowledge and experience Semhar Amha has accumulated over the years, she hopes to move back to her home country of Ethiopia to expand her brand and eventually open a tuition free trade school to empower women as she has been empowered by the skills she has amassed.

 CUSTOMER PROFILE

AMHA is marketed to women all ages around the world. The garments can be worn on a casual fun days, on a night out, and special occasions. The clothing will attract women that want to be trendy and timeless at the same time. AMHA girls love to play with prints and colors, they are stylish, and style is forever.

MERCHANDISING

AMHA is ready to deliver a balanced range of fashion at all times. Getting the right production in the right place at the right time is the top priority for our merchandiser. For our international merchandising team its about understanding customer need in different market.


Semhar Amha
Founder and CEO